“Too often leaders dedicate time to strategy and assume execution will just take care of itself, yet we know it will not! Leading execution by engagement, promises, and commitment rather than burdensome processes, hierarchy, and top-down dictation is the passion of Maron and Beck, and that show’s in their excellent new book Promise-Based Execution. Based on decades of experience and research, they offer leaders a clear, detailed, and practical guide to why Execution Leadership matters and how to engage your wider group of leaders in making strong commitments to execution and delivering results. It is a must-read for all executives who want to understand why things are not working now, and more importantly how to rethink their approach to execution and finally achieve the promised outcomes.”
Dr. Rebecca Homkes, High-Growth Strategy Expert; Lecturer at LBS and Faculty at Duke University Corporate Education and Author of Several HBR Articles.