What our readers say about the book
“It is hard to think of a management team that would not benefit from reading this book and trying its approach out in practice. Having themselves worked for many years as advisors and practitioners within the leadership discipline of executing strategy, the authors Claus Maron and Niels Beck have absorbed much of the research and literature on strategy execution, boiling down the advice in it to distil its essence, and testing it out in practice. They have turned that into a methodology of their own, and ‘Promise-Based Execution’ is a practical guide to what really works. They rightly recognise that effective execution is really just a function of how well people can work together to achieve a common goal, and so the commitments people make to each other about what they are going to do and how they will support each other is at the centre of their approach.”
The book’s inspiring key concept is The Power of Promises, which bridges business and the profoundly human fundamental of trust. This book places the reader front and center. It leads you to reflect on your own leadership behavior and makes you want to become a better you.“
“Most executives – like me – will have read numerous books about management, strategy, and organization. This book is among the best books I have read and has a distinct quality, which sets it apart from other management books: it is worth revisiting when you need it. I enjoyed reading the book because it is so practical yet well founded in modern leadership. No matter how seasoned we are as leaders, we should return to the training ground occasionally, reinforce and upscale our leadership skills. This book takes us there and it guides us how to lead strategy execution by delegating and building trustful relationships that make people perform and execute better. And when things don’t go to plan the authors remind us of the pitfalls to avoid.”
We have been working together with Blue Note Consultants for some years and used their Promise-Based Execution (PBE) method in several of our portfolio companies and we have experienced PBE to be a very strong Leadership approach, particularly when it comes to engaging people around the Strategy and creating transparency and commitment for each individual’s contribution in strategy execution”. Claus and Niels’s book “Promise-based-Execution” gives great practical insight on how PBE works and how to get started”.
The Promised Based Execution method can improve the ability to drive transformative strategies. By fostering an environment where success is a collective achievement driven by personal contributions. It nurtures a sense of both individual and collective responsibility, where each individual feel truly committed and empowered to execute and deliver results in line with the strategy.
As the younger generations are driving our focus on purpose, this approach of trust and commitment to each other is pivotal to engage future generations.”